Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
40% Off Puffer Shop!
Changing temps call for our rainbow of lightweight, reversible, and parka puffers.
At Primary, we make all clothes, in all colors, for all kids.
-
Simplicity
A rainbow of slogan-free designs that mix-and-match.
-
Quality
Super soft and made to wash and wear better than anything else in their closet.
-
Inclusion
Styles for babies and kids, not boys and girls.
More to Explore