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You're invited to our 10th Birthday Event
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
You're invited to our 10th Birthday Event
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
You're invited to our 10th Birthday Event
30% OFF EVERYTHING
with code 10YEARS
Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
Current Favorite Styles
Shop Spring Outfit Collections
The Clementine Collection
One of our most vibrant oranges! Pairs with more neutral blues like sea, chambray, and blueberry.
Primary’s Spring Art Show
A joyful showcase of kids’ artwork inspired by our spring outfit collections.
At Primary, we make all clothes, in all colors, for all kids.
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Simplicity
A rainbow of slogan-free designs that mix-and-match.
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Quality
Super soft and made to wash and wear better than anything else in their closet.
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Inclusivity
Styles for babies and kids, not boys and girls.
More to Explore