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Up to
Up to
50% OFF
End of
Season Sale!
Up to
50% OFF
End of
Season Sale!
Up to
50% OFF
End of
Season Sale!
Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
Made With Heart
From limited edition prints to thoughtful, embroidered details, there’s something for everyone to love in the Valentine’s Day Shop.
At Primary, we make all clothes, in all colors, for all kids.
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Simplicity
A rainbow of slogan-free designs that mix-and-match.
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Quality
Super soft and made to wash and wear better than anything else in their closet.
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Inclusion
Styles for babies and kids, not boys and girls.
More to Explore