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Spring Stock-up Sale!

Spring Stock-up Sale!

Text that reads 30% OFF

All Tees, Shorts & Babysuits

Shop 30% off now

Spring Stock-up Sale!

Text that reads 30% OFF

All Tees, Shorts & Babysuits

Shop 30% off now

Spring Stock-up Sale!

Text that reads 30% OFF

All Tees, Shorts & Babysuits

Shop 30% off now
An image of 4 kids wearing graphic tees and shorts paired with a spring flower illustration by Parker (age 7) to communicate our 30% off tees, shorts, and babysuit promotion.

Shop by Color

From brights to neutrals, click to find styles in your favorite colors.

Current Favorite Styles

Shop Spring Outfit Collections
Link to The Pear Collection
Link to The Pear Collection

The Pear Collection

A fresh green that pairs with sunlight, saltwater, and sunwashed navy.

Shop the Pear Collection
Link to Primary’s Spring Art Show
Link to Primary’s Spring Art Show

Primary’s Spring Art Show

A joyful showcase of kids’ artwork inspired by our spring outfit collections.

See it all here

More to Explore

At Primary, we make all clothes, in all colors, for all kids.

  • Simplicity

    A rainbow of slogan-free designs that mix-and-match.

  • Quality

    Super soft and made to wash and wear better than anything else in their closet.

  • Inclusivity

    Styles for babies and kids, not boys and girls.