Primary's Top 20 Halloween Costumes of 2024
Make your own magic with 20 easy, adorable DIY costumes!
Happy spooky season! Our favorite time of year is finally here, and we’ve made our picks for the very best easy DIY Halloween costumes. Our rallying cry this year is Make Your Own Magic, and so this year’s round-up contains a mix of pop culture hits, new magical creations, and customer favorites that remind us just how enchanting Halloween can be for all ages.
All of our DIYs use best-selling Primary basics as the foundational pieces, and come with simple step-by-step instructions. With a wave of the magic wand, we invite you to explore our top 20 costumes for 2024…
1. Beetlejuice, Beetlejuice
IT’S SHOWTIME! With this incredible trio of DIY costumes from our friend Lauren Mancke, we think it’s safe to say that the juice is officially loose. Get the how-to right here.
2. Pommel Horse Guy
All of us at Primary were captivated by the magic of this summer’s competition in Paris, and especially by all the athletes who let their true selves shine through. Recreate Stephen Nedoroscik’s iconic look with our easy DIY guide right here!
3. Inside Out 2
We’re all about embracing our emotions this Halloween, and what we’re feeling is all the joy about our friend (and expert costume maker!) Lauren Mancke’s take on all our fave new Inside Out 2 characters, like Anxiety. Check out this how-to (and the rest of the group!) right here.
4. Chappell Roan
This Chappell Roan costume has us wanting to sing at the top of our lungs. Does D-I-Y-T-O-G-O have the same ring to it? What about you can take some candy to go? We think it works.
5. Beyoncé
Anything is possible: Beyoncé can go country, and you can make your own no-sew DIY Halloween costume! Channel the iconic Cowboy Carter album cover with some western accessories, and don’t forget a four-legged sidekick.
6. Taylor Swift
Don’t mind us, we’re just in our DIY era. There’s a million ways to dress as superstar Taylor Swift, but the fringe on this costume makes twirling for make-believe crowds extra fun. Including a cuddly kitten or a sparkly guitar is not required, but definitely encouraged.
7. Wicked
An iconic friendship that defies gravity—and makes for the perfect DIY Halloween duo costume. It’s easy being green (or pink!) with our basics and simple how-to steps.
8. Minions
We conducted an experiment, and found that baby babbles are 50% cuter when a Minion costume is worn. Or maybe it’s that kids already speak Minionese, the made-up language from Despicable Me, and now their outfits just match. Whichever it is, we highly recommend making this DIY with our new Feel Good denim overalls, and hoodies in a spot-on shade of yellow.
9. Baby Peter Pan
10. Hei Hei (baby & kid)
Sometimes the magic is in the unexpected—and Hei Hei’s here to deliver. DIY your own costume, for the kid (or baby!) who’s not afraid to ruffle some feathers.
11. Bluey & Bingo
12. Kid Magician
13. Baby Rabbit
We’re pulling some extremely cute stuff out of our hat this Halloween – like this DIY Baby Rabbit costume! Perfect on its own, or pair with our Magician costume for an adorable group costume. This cozy baby outfit just needs a few easily-attached accessories to bring it to life.
14. Baby Magic-8 Ball
Our favorite baby costumes are the kind that are only one step away from transforming back into PJs. This magic 8-ball DIY layers right over one of our classic baby zip rompers, and can be removed when baby is fussy, or when sources say it’s time for a nap.
15. Unicorn
Help them embrace their inner magical unicorn and make their outer magical unicorn with our easy DIY how-to.
16. Butterfly
What’s more magical than a creature that makes its own cocoon, turns entirely into a liquid, and emerges as a completely different creature? Butterflies are truly incredible—let us show you how to DIY your own easy Butterfly costume!
17. Dragon
Wings? Check. Scales? Check. Tail? Check. Ability to fly and breathe fire? We weren’t able to DIY those yet, but we’re working on it.
18. Wizard
YOU SHALL NOT PASS… by this amazing DIY costume idea! Be prepared to face down a Balrog at any time in your own DIY wizard beard, wizard hat—and with, of course, the requisite wizard staff.
19. Witch
20. Baby Butterhead Lettuce
Babies in adorable veggie costumes are their own kind of magic, and this DIY gives Baby Butterhead Lettuce a whole new meaning. (Made in partnership with our friends at Gotham Greens, a fresh food company farming with the future in mind!)